SEO Keywords: Demand, Fit and Local Demand Markets

Every keyword now carries two readings beside its rank: demand, measured for the markets the business serves, and fit, how closely the phrase matches what the business sells. The Keyword sheet says what each verdict rests on and offers Keep where the model’s call can be overridden.

• Settings › Content & page rules › Research defaults › Demand markets: City, Metro and State, with a switch
• A town-named phrase is measured in its own town
• Default budgets rise: $30 for a blank budget, $20 a run, $20 for in-run research and $6 for rank tracking